William Wolfe
This morning
What to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, ChelseaWhat to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, Chelsea
enter
the why
£5,000,000

Over thirty years, Mr William Wolfe has spent a little over five million pounds on a generous expense account. He has eaten the oysters, slept in the four-posters, tipped the doormen and, on more than one occasion, tested the unofficial two-martini limit at Dukes.

This site is his attempt to repay the debt: everything he has learnt about living excellently, shared freely, and not one hotel paid to be here. Somebody had to do it. It might as well have been him.


hotel of the monthF
william wolfe’s 100 best british hotels

The Fife Arms

A Victorian coaching inn in the Cairngorms, transformed by art dealers Iwan and Manuela Wirth into one of the most extraordinary hotels in the world. There is a Picasso in the drawing room and a Lucian Freud in the hall.

See all one hundred

dog-friendly hotels we love

Chewton Glen, and other places that welcome the whippet

Dogs are welcome, though, rather like luggage on a helicopter, they are subject to a weight limit: the hounds of the Baskerville persuasion should telephone ahead. Small dogs are adored, large ones are discussed, and nobody minds a muddy paw on the croquet lawn.

The dog-friendly list

Mr Wolfe walking down a Mayfair street with shopping bags and his whippet
The bar at The Golden Lion, Osmotherley
william wolfe’s 100 best pubs in britain

The Golden Lion, Osmotherley

Best pub on the planet. Don’t tell anyone. A handsome stone inn on the green of a moorland village, where walkers set out across the North York Moors and wisely come back for lunch.

All one hundred pubsWithin 90 minutes of London

the matchbox collection

Gone, but kept in the desk drawer

The great London rooms that have closed their doors, remembered one matchbox at a time: old Annabel’s, Le Caprice, Chiltern, Boujis, Kabaret’s Prophecy, The Cuckoo Club and The Blue Bar at The Berkeley.

Open the collection

Le CapriceChilternOld Annabel’s
the william wolfe collection

Made to measure, with Oliver Brown

Four very beautiful shirts, a throw-in-bag blazer, the Count of Teba jacket, slacker slacks and the mother of all raincoats. The whole caboodle, with two years of Ozempic-busting alterations, is £6,500.

See the collection

Mr Wolfe striding across Sloane Street in the collection raincoat
instagram

@mrwilliamwolfe

Daily dispatches, hotel reviews and the occasional matchbox, posted from wherever the expense account has taken him.

The River CaféKabaret’s ProphecyHalepiDorianThe Blue Bar, The BerkeleyStraker’sChic shacks: Jondal, IbizaThe Cuckoo Club

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The red leather-bound Guide to Excellent Living in London
the book

Guide to Excellent Living in London

Pocket-sized, bound in red leather and published in 2021, the Guide follows Sir Francis Chichester’s Guide to Good Living in London for a new generation of gentlemen. Every review is now on this site, arranged by Morning, Noon and Night.

Read the Guide